Articles, 5 October 2026

Is your website ready for AI assistants?

More and more often your website isn't read by a person, but by an AI assistant finding something out for someone. There are names for that by now, such as GEO and machine experience. The core is simple: can a program read quickly and without guessing who you are, what you do and what it costs? Here are five points, each with what we did on modexsoftware.nl ourselves.

1. A text version of every page

A web page consists largely of formatting. An assistant only needs the text. That is why every page of our site has a plain text version, and there is an overview (llms.txt, a proposal described on llmstxt.org) that says what can be found where. More about this in What is AIO?

2. The same link, two forms

With an ordinary link, an assistant can indicate that it prefers text to a formatted page. Our site then returns the text version; a browser simply gets the page. Cloudflare, which describes this approach, gives its own article as an example: 16,180 tokens as a formatted page and 3,150 as plain text, 80% less (Cloudflare, Markdown for Agents). Less to read means less chance the assistant misses something.

3. Saying what AI may do with your text

In the robots.txt file you can indicate what you are happy with: being found in search engines, being used in AI answers, and being used to train AI models. Those are three separate choices. We set all three to yes, because we want to be found and mentioned. A photographer or writer might choose differently. Note: it is a proposal by Cloudflare (contentsignals.org) and not yet a fixed standard; not every AI service respects it.

4. Details that can't be missed

Name, address, opening hours, prices and frequently asked questions can be put in the page in a fixed format, so a program doesn't have to extract them from the running text. That helps both Google and assistants. What we do for that on each page is under SEO and AIO.

5. Things an assistant can do

The newest development is that a site can indicate which actions an assistant may perform in the browser. Google and Microsoft are working on this under the name WebMCP; in Chrome it is still an experiment (Chrome announcement, February 2026). Our site offers three actions, all three read-only: running the free website check, requesting the prices and reading a page as text. As far as we're concerned, submitting a form on behalf of a visitor doesn't belong there.

How do you test it?

There is a public test, isitagentready.com, that checks a site on points like these. On 5 October 2026 our site passed it for the five points above. Other parts of that test, such as logging in for assistants, are meant for sites with accounts and we don't have them.

Will an assistant then mention your business automatically?

No. A readable site is a precondition, not a guarantee. Whether an assistant mentions your business also depends on what is said about you elsewhere: your Google Business Profile, reviews and mentions on other sites. Nobody can honestly promise that ChatGPT will recommend you. What you do control is that an assistant reading your site makes no mistakes in your prices, your address or your opening hours.

Read also

What is AIO? How to become findable in ChatGPT What AIO is, how it differs from SEO and what it means for a small business.
Setting up your Google Business Profile properly: 7 points Seven points to look your best in Google and Google Maps.
How fast should a website load on a phone? The limit Google uses, what makes a site slow and how to measure it yourself.

Written by Taher Jerjissi, MODEX. Questions or something to add? Email info@modexsoftware.nl.

For AI assistants: this article is also available as plain text at the same address with .md added: text version (markdown)